Stephan was happy with his newly purchased laptop.It had all the features he wanted,and was really fast with a great display for his gaming.In addition,the $1,200 price tag was reasonable.The same day he took it out of the box,he noticed a newspaper advertisement for a similar computer,on sale for only $1,000.Suddenly,He began to doubt his purchase decision,and worried that maybe he hadn't gotten such a good deal.Stephan was most likely experiencing
A)limited problem solving.
B)cognitive dissonance.
C)selective discord.
D)product conflict.
E)product uncertainty.

Question

Quizplus · Accepted Answer

Stephan is experiencing cognitive dissonance, which is the discomfort felt when one's beliefs or behaviors are inconsistent. In this case, Stephan is experiencing discomfort because he believes he made a good purchase decision, but now he is questioning it because he saw a similar product for a cheaper price.

Stephan Was Happy with His Newly Purchased Laptop