Five situational influences have an impact on a consumer's purchase decision process. They are purchase task, __________, physical surroundings, temporal effects, and antecedent states.
A)competitive offerings
B)motivation
C)core values
D)brand loyalty
E)social surroundings

Question

Quizplus · Accepted Answer

Social surroundings refer to the presence and influence of other people, which can affect a consumer's purchase decision process.

Five Situational Influences Have an Impact on a Consumer's Purchase