Five situational influences have an impact on a consumer's purchase decision process. They are purchase task, social surroundings, __________, temporal effects, and antecedent states.
A)competitive offerings
B)physical surroundings
C)core values
D)motivation
E)economic effects

Question

Quizplus · Accepted Answer

Physical surroundings refer to the physical environment where the consumer intends to make a purchase. This could include the layout of the store, lighting, temperature, music, and other sensory stimuli that may affect the consumer's purchase decision process. For example, a consumer may be more likely to purchase a product if it is displayed prominently in an appealing manner, or if the store environment creates a sense of urgency, such as through limited-time offers or sales events.

Five Situational Influences Have an Impact on a Consumer's Purchase