Marketers recognize that people have an actual self-concept and __________.
A)a view of self determined by their peers
B)a view of self determined by psychology
C)an abstract self-concept
D)an ideal self-concept
E)an inconsistent self-concept

Question

Quizplus · Accepted Answer

Marketers recognize that people have both an actual self-concept (how they see themselves currently) and an ideal self-concept (how they would like to see themselves). This understanding helps marketers to target consumers' motivations and desires for particular products or services that align with their ideal self-concept.

Marketers Recognize That People Have an Actual Self-Concept and __________