Mary was offended by the brand name of a new product for women.She believed the name of the product was demeaning and that it reflected a negative attitude of the manufacturer towards women in general.Although this may simply be the result of __________,if other women interpreted the name choice the same way,there is a strong likelihood this product could fail.
A)selective retention
B)selective comprehension
C)selective exposure
D)selective analysis
E)stimulus discrimination

Question

Quizplus · Accepted Answer

Selective comprehension refers to the tendency for people to interpret information in a way that confirms their preexisting attitudes and beliefs. Mary's interpretation of the product name is an example of this. If other women interpret the name in the same negative way, then they may also choose not to purchase the product, leading to potential failure of the product.

Mary Was Offended by the Brand Name of a New