Retailers can reduce problems associated with selective retention by
A) hiring well-known celebrities to sponsor their products.
B) adding more end-aisle and other point-of-purchase displays throughout the store.
C) providing brochures for consumers to take home.
D) adopting advertising campaigns that use bright colors and a new selection of popular background music.
E) offering extended service warranties.

Question

Quizplus · Accepted Answer

Providing brochures for consumers to take home helps reinforce the information about the products, allowing consumers to review and remember the details later, thus addressing selective retention issues.

Retailers Can Reduce Problems Associated with Selective Retention by