If you read the chapters from your marketing textbook the night before this test and still could not remember several of the correct marketing terms to do well on the exam,this may be the result of
A)selective retention.
B)selective comprehension.
C)selective exposure.
D)selective perception.
E)subliminal perception.

Question

Quizplus · Accepted Answer

Selective retention refers to the process where individuals are more likely to remember information that aligns with their existing beliefs and attitudes, and forget information that does not. This could explain why you couldn't remember the marketing terms despite studying them.

If You Read the Chapters from Your Marketing Textbook the Night