Perceived risk is
A) an unmerited fear of being taken advantage of in an exchange situation.
B) the feeling of postpurchase psychological tension or anxiety that consumers may experience when faced with two or more highly attractive alternatives.
C) the degree to which a seller is willing to make an exchange based upon a customer's creditworthiness.
D) the personal, social, and economic significance of the purchase to the consumer.
E) the anxiety felt because the consumer cannot anticipate the outcomes of a purchase but believes there may be negative consequences.

Question

Quizplus · Accepted Answer

Perceived risk refers to the anxiety or concern a consumer feels when they cannot predict the outcomes of a purchase and fear potential negative consequences.

Perceived Risk Is