When Kia Motors offers a 10-year,100,000-mile warranty for its Kia Soul automobile,its strategy is to reduce consumers' __________ and encourage purchases.

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Kia Motors is trying to reduce consumers' perceived risk of purchasing their Kia Soul automobile by offering a 10-year, 100,000-mile warranty. This warranty gives consumers a sense of security and protection, making it less risky for them to invest in the product.

When Kia Motors Offers a 10-Year,100,000-Mile Warranty for Its Kia