Which of the following is a concept from behavioral learning theory that marketers use?
A) selective comprehension
B) selective retention
C) stimulus generalization
D) cognitive dissonance
E) routine problem solving

Question

Quizplus · Accepted Answer

Stimulus generalization is a concept from behavioral learning theory where consumers respond to a new stimulus in a similar way to an existing stimulus, which marketers use to extend brand equity to new products.

Which of the Following Is a Concept from Behavioral Learning