Considerable research has documented that in many product categories,consumers are unable to distinguish among brands when given blind tests (i.e. ,taste or other use of the products without labels).Such products include soft drinks,coffee,and cosmetics.Nonetheless,even when prices are similar,consumers have strong preferences for specific brands of these product categories.They may buy these out of habit,which is the basis of
A)extended problem solving.
B)limited problem solving.
C)routine problem solving.
D)high-involvement problem solving.
E)personal problem solving.

Question

Quizplus · Accepted Answer

The strong preferences for specific brands despite the inability to distinguish among brands in blind tests and similar prices suggests that consumers are using routine problem solving, where they rely on habit and familiarity with a specific brand.

Considerable Research Has Documented That in Many Product Categories,consumers Are