Marketers use three approaches to try to change consumer attitudes toward products and brands: (1) __________, (2) changing the perceived importance of attributes, and (3) adding new attributes to the product.
A)reinforcing the consumers' sense of self-confidence in making wise purchase decisions
B)actively educating consumers about the product's competitive advantages
C)refocusing a consumer's attention from one attribute to another
D)changing beliefs about the extent to which a brand has certain attributes
E)denigrating the attributes of competitors' products

Question

Quizplus · Accepted Answer

Changing beliefs about the extent to which a brand has certain attributes is a common approach marketers use to alter consumer attitudes.

Marketers Use Three Approaches to Try to Change Consumer Attitudes