In the VALS framework, consumers motivated by ideals are guided by knowledge and principle. __________ choose familiar products and brands, favor American-made products, and are generally brand loyal.
A)Believers
B)Thinkers
C)Makers
D)Experiencers
E)Achievers

Question

Quizplus · Accepted Answer

Believers in the VALS framework are motivated by ideals, guided by knowledge and principle, and they choose familiar products and brands. They also favor American-made products and are generally brand loyal. Thinkers, Makers, Experiencers, and Achievers, on the other hand, have different motivations and are not necessarily characterized by these behaviors.

In the VALS Framework, Consumers Motivated by Ideals Are Guided