In the VALS framework, consumers motivated by achievement look for products and services that demonstrate success to their peers or to a peer group they aspire to. One segment of the two achievement-motivated groups, known as __________, have a busy, goal-directed lifestyle and a deep commitment to career and family. Image is important to them.
A)Experiencers
B)Believers
C)Makers
D)Achievers
E)Thinkers

Question

Quizplus · Accepted Answer

The group described in the question is clearly the "Achievers" segment of the achievement-motivated groups in the VALS framework. They are busy, ambitious individuals who are focused on career success and personal image.

In the VALS Framework, Consumers Motivated by Achievement Look for Products