In the VALS framework, consumers who favor established, prestige products and services and are interested in time-saving devices given their hectic schedules are called
A)Thinkers.
B)Believers.
C)Strivers.
D)Experiencers.
E)Achievers.

Question

Quizplus · Accepted Answer

Achievers are motivated by the desire for achievement and are often interested in products that demonstrate success to their peers, including prestige products and time-saving devices.

In the VALS Framework, Consumers Who Favor Established, Prestige Products