In the VALS framework, consumers with fewer resources who are practical people, have constructive skills, value self-sufficiency, and are unimpressed by material possessions except those with a practical or functional purpose are referred to as
A)Experiencers.
B)Thinkers.
C)Makers.
D)Believers.
E)Strivers.

Question

Quizplus · Accepted Answer

According to the VALS framework, Makers are practical people who value self-sufficiency and possess constructive skills. They are not impressed by material possessions unless they serve a practical or functional purpose. They are often consumers with fewer resources who prioritize functionality and efficiency over luxury or prestige.

In the VALS Framework, Consumers with Fewer Resources Who Are