A consumer's purchases are often influenced by the views, opinions, or behaviors of others. Two aspects of personal influence that are important to marketing are __________ and word-of-mouth activity.
A)parental guidance
B)peer pressure
C)opinion leadership
D)government regulation
E)psychographics

Question

Quizplus · Accepted Answer

Opinion leadership refers to individuals who have the ability to influence others' attitudes or behaviors, often due to their expertise, social standing, or charisma. This, along with word-of-mouth activity, plays a significant role in shaping consumer behavior.

A Consumer's Purchases Are Often Influenced by the Views, Opinions