Consumers' purchases are often influenced by the views, opinions, or behaviors of others. Two aspects of personal influence that are important to marketers are opinion leadership and
A)consumer socialization.
B)word-of-mouth activity.
C)peer pressure.
D)government regulation.
E)sales promotion.

Question

Quizplus · Accepted Answer

Word-of-mouth activity is a significant aspect of personal influence, as it involves consumers sharing information and opinions about products or services, which can greatly impact purchasing decisions.

Consumers' Purchases Are Often Influenced by the Views, Opinions, or Behaviors