When Citizen (see the ad above)uses a spokesperson such as tennis player Victoria Azarenka to promote its Eco-Drive watches,it believes she is a(n)__________ who can influence the purchase decision of its target market.
A)opinion leader
B)product champion
C)innovator
D)BzzAgent
E)rainmaker

Question

Quizplus · Accepted Answer

An opinion leader is a person who has a significant influence on the attitudes and behavior of others in their social circle. Citizen believes that by using Victoria Azarenka, a well-known tennis player, as a spokesperson for its Eco-Drive watches, she can influence the purchase decision of its target market.

When Citizen (See the Ad Above)uses a Spokesperson Such as Tennis