A brand community is a specialized form of the ________ reference group.
A) dissociative
B) aspiration
C) associative
D) VALS
E) social class

Name: A brand community is a specialized form of the ________ reference group. A) dissociative B) aspiration C) associative D) VALS E) social class
Brand: Quizplus
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Question

Quizplus · Accepted Answer

A brand community is a specialized form of the associative reference group, where members share a common interest or affiliation with a particular brand.

A Brand Community Is a Specialized Form of the ________