Consumer behavior that results from consumer socialization, passage through the family life cycle, and decision making within the family or household is referred to as __________ influence.
A)psychographic
B)demographic
C)family
D)reference group
E)personal

Question

Quizplus · Accepted Answer

Consumer behavior that results from family life cycle stages and decision making within the family or household is referred to as family influence. This includes the influence of roles, responsibilities, and buying decisions within the family unit. While psychographic and demographic factors may also play a role in consumer behavior, they are not specifically tied to family influence. Reference group influence reflects the impact of groups to which an individual belongs, while personal influence relates to individuals' own characteristics and attitudes.

Consumer Behavior That Results from Consumer Socialization, Passage Through the Family