The process by which people acquire the skills, knowledge, and attitudes necessary to function as consumers is referred to as
A) consumer assimilation.
B) consumer socialization.
C) consumer lifestyle.
D) purchase decision process.
E) purchasing enculturation.

Question

Quizplus · Accepted Answer

Consumer socialization is the process by which individuals learn the skills, knowledge, and attitudes necessary to function as consumers in the marketplace.

The Process by Which People Acquire the Skills, Knowledge, and Attitudes