All of the following are challenges that Groupon faces EXCEPT:
A)most of the Groupon deals are unprofitable,so customers must be converted into repeat purchasers.
B)Groupon faces an extraordinary level of competition because the daily deal technology is easy to copy.
C)the business model is hard to adapt at the local level,though it works well for large,national businesses.
D)some consumers buy the coupons but never use them,eventually leaving them dissatisfied and unlikely to use Groupon again.
E)Groupon must develop a comprehensive understanding of the differences in international buying behaviors to continue its explosive growth outside the United States.

Question

Quizplus · Accepted Answer

The statement "the business model is hard to adapt at the local level, though it works well for large, national businesses" is false. In fact, Groupon's business model is designed specifically for local businesses. The other statements are accurate challenges that Groupon faces, such as profitability of deals, competition, and customer satisfaction. Additionally, expanding internationally does require an understanding of cultural and purchasing differences.

All of the Following Are Challenges That Groupon Faces EXCEPT