The Family Talk About Drinking guidebook developed by Anheuser-Busch to help parents address the topic of underage drinking is an example of
A)consumerism.
B)pre-emptive marketing.
C)ethical behavior in marketing.
D)the social marketing concept.
E)cause marketing.

Question

Quizplus · Accepted Answer

The Family Talk About Drinking guidebook developed by Anheuser-Busch can be seen as an example of ethical behavior in marketing, as it aims to help parents address the important issue of underage drinking. By providing parents with information and tools to discuss alcohol consumption with their children, Anheuser-Busch is promoting responsible drinking practices and helping to prevent underage drinking.

The Family Talk About Drinking Guidebook Developed by Anheuser-Busch to Help