Even though his business is very small,the owner of a LAN center wants to follow the American Marketing Association Statement of Ethics.Every month there is a "company cookout." At the end of the meal,the employee (from president to members of the cleaning staff)who had the best idea for improving the center is honored and given a $25.00 gift certificate plus a T-shirt that reads,"Great Minds Think Like Me." This action exhibits which key AMA ethical value?

Question

Quizplus · Accepted Answer

This action exhibits the key AMA ethical value of respect, as it acknowledges and appreciates the contributions and ideas of all employees, regardless of their position in the company.

Even Though His Business Is Very Small,the Owner of a LAN