Predicting the future in terms of environmental scanning requires assumptions about
A)the total potential investment required to achieve the company's goals.
B)the total potential revenues that could be generated as a result of additional investment now.
C)the number of years the trends will continue and the factors that cause these trends to change.
D)the skills the marketing department has to be able uncover trends in the marketplace.
E)the effectiveness of the tools employed,such as scenario casting.

Question

Quizplus · Accepted Answer

Environmental scanning involves analyzing current trends and predicting future changes based on those trends. To do this effectively, assumptions must be made about how long the current trends will continue and what factors could potentially cause those trends to change in the future. Options A, B, and D are not directly related to environmental scanning, and option E is just one of many tools that can be used in the process.

Predicting the Future in Terms of Environmental Scanning Requires Assumptions