Which of the following statements about the marketing activities that target baby boomers is MOST ACCURATE?
A)Some educational institutions have developed degree programs that emphasize sustainable practices.
B)Some hoteliers have remodeled their rooms to make them more casual and "tech-friendly."
C)Some consumer packaged goods firms have reformulated their products to address concerns about salt,sugar,and saturated fat.
D)Some travel agencies have developed distinctive,memorable,and personal vacations (cruises,sightseeing trips,etc. )
E)Some greeting card firms have created birthday cards with sentiments designed for step parents and step children.

Question

Quizplus · Accepted Answer

The statement that some consumer packaged goods firms have reformulated their products to address concerns about salt, sugar, and saturated fat is the most accurate statement about marketing activities targeting baby boomers. This is because baby boomers are more health conscious than previous generations, and therefore, are more likely to purchase products that cater to their dietary needs. The other statements may also target baby boomers, but they are not as specific to their needs and preferences.

Which of the Following Statements About the Marketing Activities That