Generational marketing refers to
A)the process of continually acquiring information on different age groups to identify and interpret potential trends.
B)the factors that represent both the objective and subjective attributes of a brand Generations X and Y use to compare different products and brands.
C)the distinct phases that a generational cohort progresses through from family formation to retirement,each phase bringing with it identifiable purchasing behaviors.
D)the sequence of stages a buyer of each generational cohort goes through from initial awareness of a product to its trial or adoption.
E)different marketing programs developed for each generational cohort due to each group's distinctive attitudes and behaviors.

Question

Quizplus · Accepted Answer

Generational marketing involves developing different marketing programs tailored to each generational cohort, taking into account their distinctive attitudes and behaviors. It recognizes that each generation has unique experiences, values, and lifestyles that shape their purchasing decisions. By understanding these differences, businesses can create targeted messaging and products that appeal to each group.

Generational Marketing Refers to