Marketers have developed generational marketing programs because
A)grandparents are moving into their children's' homes as a result of the recent economic downturn,so it is easier for marketers to reach them.
B)it is better to find one market niche and stay with it rather than to cross-generational lines.
C)it doesn't really matter when people are born;what really matters is what they buy.
D)members of each generation are distinctive in their attitudes and consumer behavior.
E)even though people are labeled as being part of a generational cohort,it doesn't mean that they will have different buyer attitudes and behaviors as other cohorts.

Question

Quizplus · Accepted Answer

Marketers have developed generational marketing programs because members of each generation are distinctive in their attitudes and consumer behavior. Each generation has grown up during different historical events, cultural changes, and technological advancements, which shape their values, beliefs, and preferences. Understanding these differences can help marketers create effective marketing strategies that resonate with each generation.

Marketers Have Developed Generational Marketing Programs Because