HSBC Bank International Ltd.(Europe's largest bank)selected its advertising agency because that agency was "always sensitive to the possibility that something might not translate well or may offend superstitions about colors or numbers." Its advertising agency was incorporating

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HSBC Bank International Ltd's advertising agency was incorporating multicultural marketing by being sensitive to the possibility that something might not translate well or may offend superstitions about colors or numbers. This approach shows that the agency recognizes and understands the cultural differences and preferences of its target audience, which is crucial in creating an effective and acceptable marketing campaign.