The popular cupcake chain Sprinkles,which first launched in Southern California in 2005,recently settled a trademark infringement lawsuit against a Connecticut bakery that was calling itself Pink Sprinkles.The latter was forced to change its name to Pink Cupcake Shake because it was apparently violating provisions of the
A)Consumer Product Safety Act.
B)Consumer Bill of Rights.
C)Lanham Act.
D)Sherman Antitrust Act.
E)CAN-SPAM Act.

Question

Quizplus · Accepted Answer

The Lanham Act governs trademark infringement and protects registered trademarks from being used by unauthorized parties. In this case, Sprinkles was able to sue Pink Sprinkles for using a name that was too similar to their own, and therefore violating the provisions of the Lanham Act.

The Popular Cupcake Chain Sprinkles,which First Launched in Southern California