A software manufacturer will only sell its popular line of Harry Potter software games to retailers who will also carry its less successful Star Wars: The Prequel software game.This is an example of a(n)__________.
A)exclusive dealing
B)requirement contract
C)exclusive territorial distributorship
D)tying arrangement
E)selective promotion contract

Question

Quizplus · Accepted Answer

This is an example of a tying arrangement, where the sale of a popular product (Harry Potter software games) is tied to the sale of a less successful product (Star Wars: The Prequel software game). The manufacturer is forcing the retailers to also carry the less successful product in order to have access to the popular Harry Potter games.

A Software Manufacturer Will Only Sell Its Popular Line of Harry