For 18 months,Warner-Lambert Co.was required to include the following statement in all television advertisements for Listerine: "Listerine will not help prevent colds or sore throats or lessen their severity." The Federal Trade Commission (FTC)imposed this requirement because previous advertising had caused consumers to believe Listerine was effective against colds.This is an example of the FTC action of
A)corrective advertising.
B)deceptive advertising.
C)unethical advertising.
D)cease-and-desist advertising.
E)self-regulation.

Question

Quizplus · Accepted Answer

The FTC action of corrective advertising is when a company is required to include corrective statements in their advertising to counteract any previous misleading claims made about a product. In this case, Warner-Lambert Co. was required to include a statement in their advertising for Listerine to clarify that it is not effective against colds or sore throats, which is an example of corrective advertising.

For 18 Months,Warner-Lambert Co