In keeping with its business mission,Ben & Jerry's has
A)created a children's TV program with cat and mouse cartoon characters "Ben" and "Jerry" to teach them about the importance of good nutrition.
B)offered to buy out any failing family-owned ice cream parlor and turn it into a ScoopShop franchise.
C)invested in research to create genetically engineered cows that will produce more hypoallergenic milk.
D)donated free ice cream coupons to all children who get good grades in school.
E)become "B-Corp certified" to solve social and environmental problems.

Question

Quizplus · Accepted Answer

Becoming "B-Corp certified" means that Ben & Jerry's has committed to meeting high standards of social and environmental performance, transparency, and accountability. This aligns with their business mission of promoting social justice and sustainability. The other options do not directly align with their mission or may even contradict it (e.g. genetically engineered cows).

In Keeping with Its Business Mission,Ben & Jerry's Has