When developing marketing programs for new offerings,marketing may provide staff to serve as part of a(n)__________,which consists of a small number of people from different departments who are mutually accountable to accomplish a task or a common set of performance goals.
A)cross-functional team
B)department
C)strategic business unit
D)organization
E)business consortium

Question

Quizplus · Accepted Answer

A cross-functional team consists of individuals from different departments who work together to accomplish a common goal or task. In the development of marketing programs for new offerings, a cross-functional team may be created to ensure that all aspects of the program are considered, such as product development, pricing, promotion, and distribution. This team will work together to develop and execute the marketing program, with each member bringing their unique expertise and perspective to the table.

When Developing Marketing Programs for New Offerings,marketing May Provide Staff