Often used interchangeably with "vision," a(n)__________ frequently has a meaningful theme and a long-term orientation.
A)point of difference
B)mission statement
C)business definition
D)core value proposition
E)marketing plan

Question

Quizplus · Accepted Answer

A mission statement is a statement of an organization's purpose, intended to guide its internal decision-making, inform stakeholders of its intentions, and define its long-term goals. It is often used interchangeably with "vision," but specifically focuses on the purpose and long-term orientation of the organization. The other options listed are not as closely related to the idea of a meaningful theme and long-term orientation.

Often Used Interchangeably with "Vision," A(n)__________ Frequently Has a Meaningful