Customers' perceptions are of vital importance to an organization.Customer ________ can be measured with surveys or by the number of customer complaints an organization receives.
A)satisfaction
B)welfare
C)lifetime benefit
D)value
E)responsibility

Question

Quizplus · Accepted Answer

Business firms pursue several different types of goals such as profit,sales,market share,quality,customer satisfaction,employee welfare,and social responsibility.Customer satisfaction can be measured with surveys or by the number of customer complaints an organization receives.

Customers' Perceptions Are of Vital Importance to an Organization