Suppose L.L.Bean,a catalog retailer,has set a goal to reduce merchandise returns by 20 percent for the holiday season.The firm would MOST LIKELY have set a(n)__________ goal.
A)profit
B)customer satisfaction
C)market share
D)employee welfare
E)social responsibility

Question

Quizplus · Accepted Answer

The goal to reduce merchandise returns by 20 percent for the holiday season is focused on improving customer satisfaction, as returns can be a frustrating experience for customers. This goal is not directly related to profit, market share, employee welfare, or social responsibility, so options A, C, D, and E can be eliminated.

Suppose LL