Consider UMD2b: Ben & Jerry's Marketing Dashboard (Dollar Market Share)shown above.A marketing manager for Ben and Jerry's has been provided with the above marketing dashboard display.He notices that dollar market share for 2012 was 18.4% and for 2013 it was 20.0%.What simple formula was used to calculate the dollar market share percentages for each of these two years?
A)Dollar market share (%)= Ben and Jerry's sales ($)divided by total industry sales ($)-including Ben & Jerry's sales ($).
B)Dollar market share (%)= Total industry sales ($)-including Ben & Jerry's sales ($)divided by Ben and Jerry's sales ($).
C)Dollar market share (%)= Total industry sales ($)-including Ben & Jerry's sales ($)divided by Ben and Jerry's unit sales (#).
D)Dollar market share (%)= Total industry sales ($)-including Ben & Jerry's sales ($)divided by Ben and Jerry's net profit ($).
E)Dollar market share (%)= Ben and Jerry's sales ($)divided by gross domestic product ($).

Question

Quizplus · Accepted Answer

Dollar market share is calculated by dividing Ben and Jerry's sales by total industry sales, including Ben & Jerry's sales.