SBUs with a low share of slow-growth markets that may generate enough cash to sustain themselves but do not hold the promise of ever becoming real winners for the organization are referred to as __________.

Question

Quizplus · Accepted Answer

Dogs are SBUs with a low share of slow-growth markets that may generate enough cash to sustain themselves but do not hold the promise of ever becoming real winners for the organization. Cash cows are SBUs with a high share of slow-growth markets that generate a large amount of cash for the organization. Stars are SBUs with a high share of high-growth markets that have the potential to become cash cows. Question marks are SBUs with a low share of high-growth markets that require significant investment to become stars or cash cows. Hedgehogs are not a term commonly used in strategic management.

SBUs with a Low Share of Slow-Growth Markets That May