Consider the photo above of Apple's iPod.Apple entered the MP3 player market with its iPod device in 2001.Today,Apple sells four iPod product lines (classic,nano,shuffle,and touch).By 2014,Apple had a 70 percent share of this market.However,global MP3 music player unit sales over the past few years have fallen dramatically and are expected to decline further by 2016 as smartphones continue to replace MP3 devices.In addition,MP3 sales may be adversely impacted with the expected launch of wearable digital watches.Apple's iPod SBU appears to be a __________.
A)question mark
B)star
C)hedgehog
D)cash cow
E)dog

Question

Quizplus · Accepted Answer

Apple's iPod product line has been in the market for over a decade and has established itself as a market leader with a 70 percent share. It has also generated significant revenue and profits for Apple, making it a cash cow. However, with the declining global sales of MP3 players and the rise of smartphones and wearable devices, the iPod product line may not have significant growth potential in the future. Therefore, it is a cash cow product for Apple rather than a star or a question mark.

Consider the Photo Above of Apple's IPod