Consider Figure 2-5 above.A family owns a gelato business in a small town square next to a park,which is a favorite place for parents and children to stop on their way home from work to relax or school to play.However,the business owner is barely making ends meet.He experiments by purchasing a case of large take-home containers so customers can not only stop on the way home from school or work but also enjoy the gelato after dinner at home.Sales of gelato soar and profits begin to rise.This is an example of a __________ strategy that would be found in quadrant __________.

Question

Quizplus · Accepted Answer

The strategy used by the business owner is market penetration, which involves increasing sales of existing products to existing markets, in this case by offering take-home containers. This strategy is found in quadrant A, where the focus is on existing products and markets. Therefore, the best choice is B, market penetration in quadrant A.

Consider Figure 2-5 Above