Consider Figure 2-5 above.A family owns a gelato business in a small town square next to a park,which is a favorite place for parents and children to stop on their way home from work to relax or school to play.However,the business owner is barely making ends meet.He experiments by purchasing a refrigerated cart and takes it to the local baseball and softball fields where he sells the gelato to the teams and their fans.Sales of gelato soar and profits begin to rise.This is an example of a __________ strategy that would be found in quadrant __________.

Question

Quizplus · Accepted Answer

The business owner is using a market development strategy by taking the gelato cart to a new market (the baseball and softball fields) to increase sales and profits. This falls under quadrant C of the Ansoff Matrix, which focuses on expanding into new markets with existing products.

Consider Figure 2-5 Above