Procter & Gamble (P&G)is a Consumer Packaged Goods Company Where

Procter & Gamble (P&G) is a consumer packaged goods company where innovation is a key competitive advantage.This allows the firm to develop new products like Crest Whitestrips that consumers crave.P&G also uses its marketing expertise to develop unique product placements on television shows that highlight its brands.A SWOT analysis for P&G would indicate that the innovation that takes place within the firm is a(n) __________.

A) strength
B) weakness
C) threat
D) opportunity
E) problem