What is the marketing term for aggregating prospective buyers into groups that have common needs and will respond similarly to a marketing action?
A)market aggregation
B)product segmentation
C)customer grouping
D)market segmentation
E)mass marketing

Question

Quizplus · Accepted Answer

Market segmentation is the marketing term for aggregating prospective buyers into groups that have common needs and will respond similarly to a marketing action. This allows companies to tailor their marketing efforts to each specific segment rather than taking a one-size-fits-all approach.

What Is the Marketing Term for Aggregating Prospective Buyers into Groups