The marketing program-step 3 in the strategic planning process-answers which question?
A)who
B)what
C)when
D)why
E)how

Question

Quizplus · Accepted Answer

The marketing program answers the question of "how" the organization will achieve its goals and objectives. It outlines the specific strategies and tactics that will be used to target and reach the desired audience, including the marketing mix (product, price, promotion, and place).

The Marketing Program-Step 3 in the Strategic Planning Process-Answers Which