The actions taken during the implementation phase of the strategic marketing process include: (1) obtain resources; (2) __________; (3) define precise tasks, responsibilities, and deadlines; and (4) execute the marketing program.
A)select target markets
B)design marketing organization
C)position the product
D)find points of difference
E)develop the budget by estimating revenues, expenses, and profits

Question

Quizplus · Accepted Answer

The correct answer is B: design marketing organization. This is because the implementation phase of the strategic marketing process involves putting the marketing plan into action, and one of the key steps in this process is to design the marketing organization. This involves determining the structure of the marketing department, assigning responsibilities to team members, and setting up systems and processes to ensure that the marketing plan is executed effectively.

The Actions Taken During the Implementation Phase of the Strategic