A marketing strategy is the means by which a marketing goal is to be achieved.The two factors that usually characterize a marketing strategy are

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A specified target market and a marketing program to reach it are the two factors that usually characterize a marketing strategy. Specific organizational goals and objectives, a detailed marketing plan and budget, marketing strategies and tactics, and marketing programs and dashboards can all be part of a marketing strategy, but they are not the defining factors. The key to a successful marketing strategy is identifying and targeting a specific market and developing a program to reach and engage that market.

A Marketing Strategy Is the Means by Which a Marketing