The two major aspects of the evaluation phase of the strategic marketing process are
A)segmenting the market and selecting target markets.
B)establishing a business mission and designing measurable goals and objectives.
C)designing the marketing mix and setting the budget.
D)comparing the results of the marketing program with the goals in the written plans to identify deviations and then to act on them.
E)executing the marketing plan and designing the marketing organization.

Question

Quizplus · Accepted Answer

The evaluation phase involves comparing the results of the marketing program with the goals in the written plans to identify any deviations and then taking action to address them. This helps to ensure that the marketing goals are being met and that the overall strategy is effective. While some of the other options listed may be important steps in the strategic marketing process, they are not specifically part of the evaluation phase.

The Two Major Aspects of the Evaluation Phase of the Strategic