The combined American Marketing Association's 2004 and 2007 definitions of marketing used in the textbook define marketing as
A)the activity for creating,communicating,delivering,and exchanging offerings solely for the benefit of the organization's stockholders.
B)the activity for creating,communicating,delivering,and exchanging offerings that benefit its customers,the organization,its stakeholders,and society at large.
C)the activity for creating,communicating,delivering,and exchanging solely for the benefit of the organization's employees.
D)the activity for selling a product or service at the highest possible price.
E)the activities of advertising,promoting,and selling products to the greatest number of profitable customers.

Question

Quizplus · Accepted Answer

The combined AMA definitions of marketing used in the textbook emphasize the importance of creating, communicating, delivering, and exchanging offerings that benefit not only the organization, but also its customers, stakeholders, and society at large. This broader perspective takes into account the impact of marketing on society and the responsibility of marketers to create value for all stakeholders.

The Combined American Marketing Association's 2004 and 2007 Definitions of Marketing